Ultimate Campaign Toolkit

Are you frustrated by the food crisis?
Does climate change get you hot under the collar?
Want to do something about global poverty but don’t know how?

Then the Ultimate Campaign Toolkit was made for you!

At MADE, we believe campaigning is not the responsibility of others. As Muslims, the fight against poverty and injustice starts with YOU!

Islam calls upon us as citizens, people of faith and as human beings, to stand up and take action against the injustice and suffering experienced by over 3 billion people worldwide.

We know that many of you are already taking action on some of the most pressing issues facing the world today, but we want to help you do more.

The Ultimate Campaign Toolkit is a guide to help you change the world and inspire others to do the same. It aims to unravel some of the issues surrounding global poverty and looks at the different ways that you can make your voice heard in the debate. It offers practical advice to get your campaign off the ground, as well as helpful tips and creative ideas to give your campaign maximum impact.


Zarreen and Anisa from High Wycombe worked on a campaign called Re:balance to restore the balance of the global food system. They held workshops with their local youth group and spoke at iftar gatherings during Ramadan urging people to reduce their food wastage, switch to Fairtrade products and sign Oxfam’s GROW petition calling on world leaders to tackle global food insecurity as a priority. To support their campaign, Zarreen and Anisa also set up a facebook page and created a short video.

“There is no denying that campaigning is tough and it can be frustrating not to see the immediate results of our efforts particularly when images of the East Africa food crisis were dominating in the news. But in order to bring about long-term change, there is no other way than to campaign and there are simple things that all of us can do to make a difference.” Zarreen Haddadi

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